Ugo Geri-Robert
Ugo Geri Robert is the Managing Director of The Insights Place Prior to joining The Insights Place, she was the Managing Director at Millward Brown, Deputy MD at Mapp Research and Executive Director at Research International Market Trends She lectured briefly in the department of business administration University of Lagos before her journey into the world of marketing research and consultancy.
Ugo is an accomplished Marketing and Management Consultant with a difference known for her passion to help companies develop both their brands and marketing communications, she makes this come to life in a simple yet effective style
Mrs Geri Robert has over 20 years’ experience in coordinating and managing all aspects of marketing research with expertise in qualitative research, along with a healthy dose of quantitative research competence She was responsible for managing all of Millward Brown activities in Nigeria Firefly’s research (The qualitative arm of Millward Brown) in West Africa has played key roles in the birth of several brands and products in the Nigerian market place where she is also demanded by clients that need strategic advice on how to best provide continuous value
Ugo is the winner of the 2015 Consumer Crazy award by Unilever This award is bestowed on the person who the company, believe is consistently crazy about the consumer and putting the consumer in the front of all business decisions According to Unilever there were many agencies/persons that contended for this coveted prize but Ugo Geri Robert came tops Her leadership in this space is well recognized She is also the recipient of the 2014 Best Female Market Research CEO award by Nigeria Brand Awards She was also nominated for the 2016 Authenticity Award by Unilever in Africa In 2019 she was appointed a GIZ (The Deutsche Gesellschaft für Internationale Zusammenarbeit advisor and mentor for ladies in different Mentorship Programmes